It’s a new year, and a time to reflect and refocus our agenda, for both our clients and ourselves.
High on the to-do list are New Years Resolutions. Do you make them? If you do, you are one of the 45% who takes January 1st as the marker for a new start, a sort of scheduled defrag for the soul.
And what’s the most common resolution? To lose weight, of course. This is the reigning champion, with a focus on health dominating lists across the board. Other key resolutions are to quit smoking, reduce drinking and the more general “get fit”.
All well and good, however research states that only 8% will stick with their resolution, and achieve it by the end of the year. While the jury is out on why completion rates are so low, there are a number of innovations out there to help you on your way. Promise or Pay is a good start. Here’s how it works - you make a promise, and if you don’t achieve it, you have to donate money to your chosen charity. Based on the belief (which is backed up by research) that public declarations are a greater impetus on success than anything, especially combined when there is money on the line. And as this can be shared across social media, the possibility of a little bit of public shaming is a good way to keep you honest.
On the other hand, a whole swag of wearable devices have been released in the last few months. Crowd favourite Fitbit is the obvious choice, but other tech companies such as Garmin have refreshed their product line, with an emphasis on aesthetics as well as function.
While this is all about the self, what about your brand? What’s your New Years Brand resolution? How’s your brand fitness? Do you need help shaping your storyline, some assistance with trimming the fat off your media spend? Digital communication can be exercised strategically to further core brand message across various channels, a “spend once-use multiple” application. With the tech industry continually striving and innovation at the forefront, the new year is a good opportunity to take stock and reflect on how to do things better, become leaner and work more efficiently.
Now, if you’ll excuse me, I’ve just got to walk up and down the stairs a few times to get my 10,000 steps in for the day...
