[h3 customclass="white-txt uppercase heading medium-small-txt no-pad-bottom" ]Back Story[/h3] Magari began as a dream between two families who wanted to showcase their Italian heritage, family traditions and beloved Italy to a discerning few that could truly appreciate its treasures. They recognised that seasoned travellers are no longer satisfied with just a luxurious place to stay in a fabulous part of the world, rather they seek truly bespoke-not-manufactured experiences, refined luxury with pure immersion – a place where they aren’t mere visitors but a vital part of the location itself, woven into its history and future. Thus, the families forged a partnership and brought Prodigy+ on board to bring this ambitious vision to life and build their brand from the ground up.
[h3 customclass="white-txt uppercase heading medium-small-txt no-pad-bottom" ]Brand Story[/h3] Following a series of workshops, research and immersion sessions, the name Magari– meaning ‘If only it was true’ – was born and concept evolved into becoming an exclusive members-only club. P+ developed a unique identity that stays true to the rich and authentic story behind the brand’s founders. The logo marries a modern interpretation of their family crests with their passion for providing unforgettable, unique experiences. The brand positioning of ‘ancient / modern’ reflects a destination where centuries of history, culture and modernity converge in harmony. To capture the essence of the Magari Estate, Prodigy+ travelled to Italy to shoot the natural beauty of the location and surrounding region for both stills and video to deliver a range of communication platforms to enable the target audience to connect with this truly unique, cultural luxurious offering. In every touchpoint produced, the sense of exclusivity and elegance is conveyed with emphasis on curating high-quality, tactile materials. [/column][/row]
