[h3 customclass="white-txt uppercase heading medium-small-txt no-pad-bottom" ]Back Story[/h3]
The Brook Run had been held over three successful years in the local Inner North Brisbane suburbs but took a year off to consolidate resources due to a strain on volunteers and organisers. The Run is organised by a not-for-profit organisation that gives back to the local sporting community and has a strong charity alignment. The Brook Run engaged with Prodigy+ to lead a brand overhaul and performance strategy working towards sustained success, high levels of community engagement and building participant numbers year-on-year.
[h3 customclass="white-txt uppercase heading medium-small-txt no-pad-bottom" ]Brand Story[/h3]
Prodigy+ took the organising team through a strategy session to outline the barriers to success, brand awareness, brand identity, KPI’s for race numbers and steps to success moving forward. Prodigy+ created a new logo, introduced colours to represent a dynamic new direction, designed and built a new website to give life to the Brand, which subsequently created a positive user experience that had a strong impact on the target audience. The adoption of a colour run for the kids race to promote fun and a healthy lifestyle was also a Prodigy+ initiative.
The 2017 Brook Run saw:
