BOQ Prove It’s Possible

[row customclass="add-top-medium" fx=""][column customclass="white-txt" fx="" span="12" ][h3 customclass="white-txt uppercase heading medium-small-txt no-pad-bottom" ]About This Project[/h3] The strategy we developed was based around the idea of stripping back the layers, being more transparent and simplifying the process, the Prove It’s Possible campaign was an opportunity to showcase BOQ in a new light, with a view to stimulating both internal and external stakeholders. With a foundation in the 5 pillars of being Personal, Loveable, Focused, Nimble and Modern and the creative concept of drawing on a blackboard to reflect the essence of the program, the video executions tell the story of the Bank of Queensland, in an informative and approachable way. All creative (including scriptwriting, illustration and animation) was completed in-house, for use in the 2015 Annual Report. [/column][/row]