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[h3 customclass="white-txt uppercase heading medium-small-txt no-pad-bottom" ]Our role[/h3]
- Brand Strategy
- Positioning
- Copy Writing
- Tone of Voice
- Visual Direction
- Creative Direction
- Print and Layout Design
[h3 customclass="white-txt uppercase heading medium-small-txt no-pad-bottom" ]Back Story[/h3]
PanAust Limited, is a leading copper and gold producer, operating in Laos, Papua New Guinea, Myanmar, Chile and headed up in Queensland. Wanting to shift their image, PanAust constructed a new campaign brand direction called Way Ahead, and intended to deliver their progressive image in the upcoming annual report. PanAust came to Prodigy+ to implement the brand, harnessing the heart and soul of the company’s success, the people. The challenge: To deliver an inclusive and agile brand positioning and inject it into the PanAust annual report, all within a 5 day turn-around.
[h3 customclass="white-txt uppercase heading medium-small-txt no-pad-bottom" ]Brand Story[/h3]
Way Ahead, stands for more than a focused, sustainable business model.
Way Ahead is a statement of intent, delivered to include the PanAust team on the front-line of success. The Prodigy+ creative team connected the meaning of
Way Ahead to people, utilising symbolism and functionality to convey the company message and build momentum. The last letter of Way Ahead, ‘D’, is shaped to symbolise progression, forming an arrow to convey both direction and speed and drawing the reader's eye to key points. The shape and edges portray the angular and jagged foundations displayed in a mining company, visually expanding to form a window throughout the report to frame and hero the men and women at PanAust, ultimately representing a confident focus to shareholders. The visual expression of
Way Ahead through the annual report is complemented by a reflection of copper foil laid throughout the reports typography, highlighting the key words that are synonymous with the spirit and vision; PanAust’s People Forge Our Success.
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