The Brook Run

The Brook Run
[row customclass="add-top-medium" fx=""][column customclass="white-txt" fx="" span="12" ][h3 customclass="white-txt uppercase heading medium-small-txt no-pad-bottom" ]Our Role [/h3]
  • Brand Strategy
  • Art direction
  • Creative
  • Graphic Design
  • Apparel design
  • Sponsorship Presentations

  • [h3 customclass="white-txt uppercase heading medium-small-txt no-pad-bottom" ]Back Story[/h3]

    The Brook Run had been held over three successful years in the local Inner North Brisbane suburbs but took a year off to consolidate resources due to a strain on volunteers and organisers. The Run is organised by a not-for-profit organisation that gives back to the local sporting community and has a strong charity alignment. The Brook Run engaged with Prodigy+ to lead a brand overhaul and performance strategy working towards sustained success, high levels of community engagement and building participant numbers year-on-year.


    [h3 customclass="white-txt uppercase heading medium-small-txt no-pad-bottom" ]Brand Story[/h3]

    Prodigy+ took the organising team through a strategy session to outline the barriers to success, brand awareness, brand identity, KPI’s for race numbers and steps to success moving forward. Prodigy+ created a new logo, introduced colours to represent a dynamic new direction, designed and built a new website to give life to the Brand, which subsequently created a positive user experience that had a strong impact on the target audience. The adoption of a colour run for the kids race to promote fun and a healthy lifestyle was also a Prodigy+ initiative.

    The 2017 Brook Run saw:

  • 70% increase in Participation
  • 1,054% increase in Facebook Post Engagements
  • 62% increase in Facebook Reach
  • 187% Increase in Facebook Actions on Page
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